Wal-Mart exclusively launches Taiwan Sweet Pineapple through all channels of direct fruit mining
2019-09-04 點(diǎn)擊：266
Wal-Mart joined hands with Xingyeyuan Group and Kaohsiung Municipal Government to launch "Taiwan Fruit New Fruit Season"
[Dalian News, April 20, 2019] Recently, at Wal-Mart's Dalian South China Store, Wal-Mart jointly launched the "Taiwan Fruit New Fruit Season and Taiwan Sweet Heart Golden Diamond Pineapple Promotion Conference" with Xingyeyuan Group, an important strategic partner, and Kaohsiung Municipal Government, and Beijing Huanuohe Womei Business and Trade Co., Ltd. Ye Dingyuan, Senior Director of Fresh Food in Purchasing Department of Wal-Mart China Store, Shi Lihua, Regional Manager of Wal-Mart China Store Operating Department, Gao Qingyi, General Manager of Wal-Mart South China Store in Dalian, Mr. Lin Xianzhang, Chief Representative of Dalian Branch of Taiwan Trade Center, Yang Qijun, General Manager of Beijing Huayuan Hemei Business and Trade Co., Ltd., and Dalian Xingye Liu Yan, chairman of Yuanyuan Group, attended the start-up meeting. This seasonal fruit Taiwan Sweet Golden Diamond Pineapple is exclusively sold for Wal-Mart through all channels.
"In recent years, in order to bring customers a more transparent and comfortable experience of fresh food consumption, Wal-Mart has continued to deepen its strategic cooperation with suppliers and continue to strive for direct fruit production. Take Taiwan's Sweet Golden Diamond Pineapple as an example, Wal-Mart With the help of Xingyeyuan and Beijing Huanuo Hemei Trading Co., Ltd., Martin jointly goes deep into the headstream production area of Kaohsiung City, and delivers high-quality pineapples to Wal-Mart's national stores through the whole cold chain. Direct harvesting not only helps to strengthen the control of quality source, shorten the time from field to shelf, but also saves the cost of middlemen, and benefits the saved cost to consumers.
Mr. Lin Xianzhang, chief representative of Dalian Representative Office of Taiwan Trade Center, also said on the spot: "We are very happy to see Wal-Mart joining hands with high-quality supplier partners carefully select"limited time, limited space, limited planting"Taiwan's small sweet diamond pineapple, which will be listed in all wal-Mart stores and online platforms throughout the country, so that customers will not. When you go to Taiwan, you can also taste fresh and high-quality fruit of the season.
It is worth mentioning that the Taiwan Sweet Heart Golden Diamond Pineapple exclusively launched in Wal-Mart is only planted in designated areas of Taiwan's first-class producing areas, and does not use hormones to restrict growth. It is only supplied in the season of March-May each year. 540 days of waiting for natural ripening are enough to nourish the delicious taste with time and average sweetness. More than 14 degrees, good sugar-acid ratio, dense entrance, soft and smooth pulp, delicate and edible fruit, can be called the pineapple boutique. In order to provide authentic Taiwanese pineapples to consumers, every pineapple sold in Wal-Mart has a two-dimensional code similar to the ID card on its packaging. Customers can easily understand the traceable information of pineapple production environment, planting process and production from source to shelf by simply sweeping it with their mobile phones.
Wal-Mart's all-channel retailing focuses on customer experience, by accelerating the digitalization and scale of retail innovation, integrating physical stores and multiple e-commerce channels, to provide customers with more convenient shopping solutions. As an extension of physical stores, more than 250 Wal-Mart stores in more than 40 cities across the country are now stationed on the Beijing East Home Platform to provide one hour service for customers. The Taiwan Sweet Heart Golden Diamond Pineapple exclusively launched in Wal-Mart is not only sold in more than 400 stores nationwide at the same time, but also on the online platforms such as Jingdong Home, Wal-Mart Small Procedures and so on. Off-line stores not only sell pineapples as a whole, but also offer boxed goods with peeled, cut and processed pieces. Customers can buy at any time, anywhere and at will according to the number of family members, preferences and other actual conditions. It is expected that this year, Wal-Mart's exclusive Taiwan Sweet Heart Golden Diamond Pineapple sales will achieve double-digit growth.