Suning Fresh Strategy signed a contract to start a business, "Fruit Freedom" is just around the corner!
2019-09-03 點(diǎn)擊：252
How far away are you from "Cheli Zi Freedom"? Before and after the Spring Festival, the sales of Cheli Zi in Suning and Chile totaled 1 million jin, up 1268.6% year-on-year. In order to achieve more "fruit freedom", Suning has been exploring its own fresh territory. On March 13, the chairman of Xingyeyuan Group, Liu Yan, visited the headquarters of Suning. He and the Suning Fresh Team exchanged and reached consensus on the direct mining of origin, the exclusive base of Suning, the integration of online and offline channels, and signed strategic cooperation with Cheng Boxu, general manager of Suning Fresh Group, on the direct mining of the headquarters of Suning in 2019. The agreement plans to cooperate vigorously on the fresh and explosive cash of apples, grapefruit and Cheli in 2019 to help consumers realize "fruit freedom" as soon as possible.
Since 2018, Suning Dafaixiao has attached great importance to the fresh market. As the leading enterprise of Chinese fruit industry, Xingyeyuan is undoubtedly an important partner of Suning in fruit industry. Founded in 2000, Dalian Xingyeyuan Group has won the trust of customers with the reputation of nutrition, health, safety and quality traceability in the development process of more than ten years. Starting from the source, Xingye has strictly checked every link, controlled and managed the whole process, and has truly realized the fruit production base, the supply system of quality safety, nutritional health and traceability throughout the whole process. There are 51 fruit bases and 41 cold chain logistics network distribution centers nationwide, which ensure the best fresh-keeping period of fruits. It is understood that in the future, the two sides will work hard on direct mining of origin, Suning exclusive base, online and offline channel integration, and strive to provide more good fruits to consumers at more favorable prices.
For consumers, in order to achieve fruit freedom, not only cheap and beautiful, but also put forward higher requirements for logistics distribution in Suning. At present, Suning has laid out 45 cold chain warehouses in the whole country, covering 179 cities. The specialized cold chain warehouses cover more than 200,000 square meters. More than 80% of the orders can be delivered within 24 hours. Xingyeyuan's apples, grapefruit and other fresh vegetables and fruits can reach the common people's table as soon as half a day.
In addition, online and offline linkage marketing and deep integration of supply chains have also become the focus of the efforts of both sides in 2019. To realize the supply chain integration of online Suning Supermarket, offline Suning Store and Suning Shop, to form a logistics platform with regional pre-warehouse as the sharing of fresh goods, to establish the operating characteristics of supermarket system, such as multi-channel integration, localized online shopping and community brand marketing, so as to truly enable wisdom to dissipate quickly and fully. In 2019, Suning will also have 1,100 pre-warehouses, which will bring more good products from Xingyeyuan closer to consumers and more freedom to eat fruits.
Next, through the Suning exclusive base to ensure the quality of fresh source, through the origin of direct harvesting to cut off the intermediate link, to ensure the fresh price, through online and offline channels to jointly guarantee the fresh purchase experience, under the guidance of Suning's wisdom fast-fading strategy, Suning fresh will continue to exert its strength, will be more high-quality fresh delicious, sent to the consumer. A consumer's table.