Upgraded Fresh Layout of Suning Shandong Apple Specialized Base
2019-09-04 點(diǎn)擊：256
July is the peak season of fruit consumption. On the eve of 818, after Thai coconut, mangosteen and Vietnamese dragon fruit, Suning quickly disappeared and the apples from Shandong Province were directly picked. On July 21, Suning Fresh Team went to Shandong to unveil the apple direct harvesting base, and contracted 2 million jin of Shandong apples on the spot to upgrade the distribution in the field of fresh food again.
2 million jin of fresh fruit directly picked, the fastest 72 hours to the door
Shandong Peninsula is located in the continental climate zone of warm temperate zone. The unique geographical location around the Bohai Sea and the Yellow Sea has created the climate characteristics of distinct seasons and moderate rainfall. With abundant sunshine and long frost-free period, Shandong Peninsula has become an important producing area of high-quality apples. Shandong apple, a famous local product, has a full and straight appearance, bright fruit color, pale yellow background with red nepheline, yellow and white pulp is compact and crisp, sweet and sour, juicy entrance, and unique fragrance.
Suning QuickXiao selected the apple producing area, contracted the local high-quality planting base in Rushan, Weihai, and brought 2 million kilograms of high-quality apples to consumers through direct harvesting of origin. It is worth mentioning that since the announcement of the acquisition of Carrefour China at the end of June, Suning is continuing to integrate and open its supply chain. It is understood that this Shandong Apple direct mining strategic partner is an important ecological enterprise in Carrefour supply chain.
At the event site, Yu Rongzhi, general manager of the fresh operation center of Suning Quick Xiao Group Online Supermarket Company, unveiled the brand for the direct mining base. Subsequently, the Suning fresh team visited the apple processing factory on the spot. Reporters saw that from sorting, quality control to packaging, apples in the factory accept the layers of inspection of imported professional equipment, traditional manual sorting was replaced by mechanical scanning. It is understood that the packaged Shandong apples will be transported to all parts of the country through Suning Logistics Cold Chain. Relying on the 46 cold-chain warehouses covering 188 cities in Suning, fresh fruits from Shandong Peninsula can be picked to appear in the hands of consumers in the whole country, the fastest time is only 72 hours.
"Fruit Freedom" of Contracting Users in Suning Express Negative and Simple Supply Chain
Bian Nong, president of Suning Fast Consumption Group, once said that the core of freshness is supply chain and warehousing logistics. In addition to the upgrading of cold chain logistics, since this year, Suning Fast Elimination Group in the supply chain has also frequently fallen, increasing the layout. Taking direct mining of origin as an example, Suning Quick Elimination Team went to all parts of the world to continuously expand the territory of direct mining.
In April this year, Bian Nong, president of Suning Quick Elimination Group, led a team to Thailand to purchase local high-quality durian, mangosteen and coconut. In May, Suning Fresh Team went south again to Vietnam to pack 30,000 mu of pitaya fruit and add yards to the supply chain layout.
Through direct mining of origin, Suning Quickly established a fresh supply base. This minimalist supply chain model not only reduces the gap between middlemen and consumers, but also ensures the nutrition, health, safety and high quality of the fresh products purchased. At present, Suning has more than 100 overseas direct mining bases. Buyer teams are located in 147 countries and regions around the world, covering fruits and vegetables, seafood and aquatic products, nourishment and health care and many other categories.
Suning Quickly and Eliminate around the whole dimension of the supply chain sinking, promote direct mining of origin, continue to provide consumers with customized, quality products of direct mining of origin. Intelligent retail mode, which integrates online and offline, has found a better channel for high-quality fresh products of many origins at home and abroad. Online through Suning Supermarket, Suning Buy Together, offline through Suning Shop, Su Xiansheng, and even Carrefour in the future, will bring the latest fresh, the best quality products to consumers.
It is understood that up to now, Suning has nearly 6,000 stores in the country; not long ago, Suning announced the acquisition of Carrefour China, which has 210 large-scale comprehensive supermarkets in China, with sales of nearly 30 billion yuan.